Web Banner Advertising [2010 - 2011]

Seventh grade students participated in a classroom assignment involving GIMP 2 [Photoshop equivalent] photo software to create a banner ad/Web banner to begin to understand this form of advertising on the World Wide Web. This form of online advertising involves embedding an advertisement into a web page. Its purpose is to attract traffic to a website by linking to the website of the advertiser. One standard size used by the students: 728X90 pixels.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag. [Wikipedia.org]

Note: images for the banners were downloaded strictly for educational purposes.

Click on BANNER ADS to view/read the students' advertisements for the Web. Click on thumbnails for larger versions.

Notice banner ad example below as a part of Mr. Chambers' Yahoo mail web page ... "dealfind":